Search Engine Optimization

What is SEO?

Search Engine Optimization (SEO) is the process of improving the ranking of a website in the organic or natural results of a targeted search engine. SEO is one of the fundamentals of internet marketing and is an ongoing, time consuming process.

For your business, SEO is not a contest! Page 1 Google results are fantastic but your site needs to engage visitors, convey a clear message and drive revenue, leads, etc.

If you receive a lot of traffic, but few leads, then the work was, as the saying goes, all-for-naught. This is why a majority of businesses seek out qualified Search Engine Marketing consultants to perform this task. A Search Engine Marketing firm frees you up to focus on what matters – running your business.

Search Engine Optimization includes:

  • Creating professional, useful and easy-to-read content
  • Proper use of page names, titles, & content specific pages
  • Proper coding of the title tags
  • Proper use of image alt tags
  • Proper coding of each pages Meta content
  • Proper use of link building
  • Submission to the various search engines
  • Inclusions into business-related directories for strong in-bound links to your site.

On-Page vs Off-Page?

Search Engine Optimization starts with your website and what are called on-page factors. Content is king online but for your site to be noticed, certain factors (such as those mentioned above) must be properly researched and executed.

Search engines crawl billions of web pages every month. From those billions of results,  they determine, through complex and proprietary algorithms, the order in which sites will appear in their results. Many factors play into this and in our opinion, content is the most important part that site owners can control.

At WebDSE, we guide you through the process of creating highly targeted and optimized content. Using research and data collected in the initial phase of all new projects, we ensure your site has properly coded Page Title & META tags; inclusion into quality directories; submissions to the top search engines and keyword optimization to help increase website rankings.

Search Engine Optimization is an extremely important part of any professionally designed website, but remember that it is not the only thing to care about! Your website must  communicate a strong message and have a clear purpose.

When it comes to Search Engine Optimization for your business, we believe in doing things the right way first. We use ethical tactics – not spam tactics! We promise that if you stay the course & stay involved with us, your rankings will follow!

Ready for the next step in SEO?

Contact us at (888) 666-7564 or schedule a free initial consultation to discuss your online marketing needs.

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